Kaleigh and I met in the Denver wedding industry 8 years ago. We always had a way of saving a seat for one another at a networking event, flocking to the same champagne tower, and giggling in the center at every party! 

So when it came time for The Diamond Reserve to rebrand and launch a new website, I was smitten to get the call about copywriting. 

Because The Diamond Reserve, and what Kaleigh has built, is unlike any diamond buying experience you can wrap your fingers around. In a male dominated industry, she came into the Colorado market, disrupted the status quo, infused transparency and responsibility into luxury, and did it all with impeccable taste. 

& she was ready to claim that narrative. So we did. 

We spoke to the sentimental, emotional journey of investing in a forever piece of jewelry, humanized the diamond buying experience while keeping it timeless, and made sure all of Denver knew where to go to sparkle - Mile High. 

What resulted? A foundational online home, presence, and message that continues to serve Kaleigh and her expanding business today!

This collaboration will always hold a special place in my heart. Nothing lights me up more than ambitious women who dare to do it different - with poise, vigor, and voice! 

Fun fact: I got engaged last year & you better believe I had Kaleigh on speed dial for an emerald gold solitaire (we had added to cart for 6+ years). 

When people say my fiance "did good" I nod and smile... but we all know it was Kaleigh. Bless! 

Website Copy

Project Scope

Diamond & Custom Jewelry

Industry