the diamond reserve

website copy

Kaeleigh and her team came to me with a dream of capturing their disruptive, private diamond experience in website copy that genuinely connected just as much as it converted. Together we built a messaging strategy rooted in everyday luxury, transparency and modern romance. A brand story that simply reflected the mission of the company: to do diamonds differently & to do diamonds right. & damn did we shine!

I am so honored and proud to have been a part of the creative team behind this rebrand. Just like their diamonds, every piece and person was thoughtfully chosen. & because of it you can feel the heart of their mission on every page. 

diamonds that sparkle
as they should

In 2015 our small, female owned brand disrupted the diamond industry in Denver and beyond by establishing a transparent buying experience with you in mind. We pair honest diamond education with personal customer service and unbeatable prices to create custom pieces for each of our clients as they embark on their next new beginning. 

Here at The Diamond Reserve we understand just how important sentimental purchases can be. That’s why it’s our priority to meet you as an equal rather than push you into something that isn’t meant for you. By properly educating you on the terminology, pricing and quality of our diamonds and gemstones, we are giving you not only the knowledge you need to confidently make a decision that is best for you and your budget, but the power to embody your story in all its worth. 

We are an appointment-only office because we believe that’s how it should be. The truth is it’s less about the show for us and more about the experience you deserve. When we welcome you into our intimate space you will be met with the privacy and one-on-one attention you’ve always envisioned while starting this chapter. We promise to be the expert that walks you through every last detail and question until you are ready to carry home a timeless piece beyond your wildest dreams.

The Diamond Reserve is recognized as Colorado’s top private jeweler year after year for good reason. We keep our overhead costs low, hold a thoughtful GIA-certified diamond inventory and maintain trusting relationships with diamond, gemstone and jewelry manufacturers around the world. Our intentional practices combined with our local-first approach allows us to offer you the highest quality standards at Denver’s best prices that retailers and designers simply can’t compete with. 

with love,

Our team is determined to become more than just your modern jeweler. We want to be a trusted, forever friend who supports and guides you in capturing life’s most precious memories through enduring pieces that say it all.

Whether you are purchasing a unique engagement ring for the love of your life or a piece of handcrafted jewelry for yourself, we’re here to make it stress free and unforgettable.

Thank you Chelsea for all your work.

my new site will be everything I imagined and more, and that is largely due to you.

- kaeleigh testwuide | The diamond Reserve

got a story to tell?

talk to me

If you're in need of brand messaging & poetic, conversion-driven website copy to take you to your next level of expansion, I'd love to help you bring it to life.

ready for more?

let's take you back to where you started