— Myca, Wedding Florist
"Working with Lady Folk for my boutique floral design studio was a dream experience. Her client process was clear and thorough, helping me think deeply about my dreams and hopes for this small business of mine rooted in the Bighorn Mountains. Reading my own feelings and dreams through Chelsea’s words was moving and empowering.
Our work together elevated my website, provided easy prompts for social media when I’m drawing a blank, and gave me a clear direction for discussions with potential clients.
Recognizing and owning my voice gave me more confidence in sharing my hard earned skills over the past 15 years.
I highly recommend choosing Lady Folk to help you explore and refine your own voice."
"My booking rate improved nearly 20% in the months following our updates...
Kind Words from Whirly Girl Flowers
— Tanya, Hair & Makeup Collective
"Let's just say Chelsea is the BEST IN THE WEST and will help you elevate your business beyond your wildest dreams. If you are looking to level up, look no further! Don't wait, hire her, you will not regret it!
"Chelsea has been a godsend for us in business & in life for over a decade!"
Kind Words from Hair & Makeup by Tanya
— Sherri, Western Boutique Owner
"She was able to take my vision for Bourbon Cowgirl to a completely new level. By providing a brand story, and a guideline for my brand messaging, I now know how to consistently deliver the message that I wish to deliver to my customers. She is helping me to build my brand identity and a community around it. I received so much more than I could've ever dreamed from Chelsea's guidance and expertise!"
"Chelsea has breathed new life into Bourbon Cowgirl!
Kind Words from Bourbon Cowgirl
— Amy, Brand & Web Designer
"Once again, she's overdelivered beyond my wildest dreams and I’m just so grateful to have her in my corner. She is the best thing that has ever happened to Unbridled Form!)
I just can't get enough of how much Chelsea reads my heart, mind, and soul to craft my brand's messaging. She truly is a poet and strategist wrapped in one beautiful human. In this chapter of expansion, Chelsea has curated a brand story that brings me to tears each time I read it, website copy, and a branded newsletter that's about to light the world on fire with it's incredible welcome email. I truly can't say enough how much I appreciate her being in my corner and understanding me and my brand to our deepest depths."
"Reading the website copy Chelsea crafted for me, I have chills across my body, tears in my eyes, and fire in my soul."
Kind Words from Unbridled Form
You created something out of nothing. Something disastrously beautiful that pressed into your ribs night after night after night. Until that something grew so loud and so relentless that you couldn’t run from it anymore. You had to surrender. You had to see it come to life.
No one gave you instructions. No one gave you permission. Honestly, you likely weren’t “ready” or healed or supported or structured enough to even taste what was waiting to be witnessed on the other side. But you trusted your intuition, closed your eyes, and jumped anyway. You took that ache in your chest and you gave it a backbone. You shaped it into a brand.
to Share the Safe Version
Because You Didn’t Come This Far
You were delusional and
mad enough to become your purpose.
& it worked.
Yet, somewhere along the way - between AI, burnout, cancel culture, or death by comparison - you lost that unshakeable conviction. & now you’re standing in the middle of a business that you poured your whole self into not recognizing the voice, the identity, that’s responsible for carrying it forward.
If this resonates, it’s not a creative block (or your fault). You’re just trying to market yourself and your life's work from a roadmap that never belonged to you in the first place.
But not here. Not at Lady Folk. At our studio we: honor where you’ve been, unwind you from the “shoulds”, name what no longer fits, reconnect you to your values, unveil the mirror your people actually need to be seen in, and give you a messaging strategy that reads like you but clearer.
Because the version of you who took a leap of faith deserves to see what happens when you tell the whole story - not the safe one.
& I’m Here to Point Out the Poetry In You
Howdy, I’m Chelsea
I’m a: writer, mother, brand strategist, and long version apologist. Some call me the Carrie Bradshaw out West as I’m known for expressive lines, being overdressed, and shaking up American Western culture.
and wouldn’t dare transition with “and just like that”.
However, I’m more of a girl’s girl than Carrie
Five years ago, I fled my career in the city to move back home and rewrite my story in a wide-open space of my own making. & now I do the same for you. Through emotive copywriting, brand strategy, and content creation; I point out the poetry in you so that you can not only artfully and clearly express the purpose you carry, but deeply connect with the folks that always want to go where you wildly go.
Ben Winckler Photography
Wild Vows Only
The Diamond Reserve
Here at The Diamond Reserve, our love of place runs deep.
Bourbon Cowgirl
Wear What You Want.
Say What You Mean.
Go As You Please.
Venoma Artistry
You, just unraveled.
Whirly Girl Flowers
Your love is enough, but it’s better with flowers .
They don’t want to consume perfection; they want to consume what is disastrously and beautifully human. In our Brand Storytelling & Messaging Intensive we forgo the copy and pasted positioning your industry is dying to box you into and build a world around the story you’re destined to tell. By reconnecting with your values, unearthing your voice and brand personality, and speaking genuinely to your audience’s emotions and shared experiences; you’ll not only reclaim the confidence to be all of you in your marketing, but you'll move your audience to action with clarity and conviction. All with me by your side to guide you in saying it like you mean it!
Brand Storytelling & Messaging Intensive
Now Available
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