Tanya and I met over seven years ago at an editorial styled shoot in Jackson Hole.

We connected instantly over girlhood, our Wyoming roots, and the beautiful madness of the luxury wedding industry. After the shoot, we bellied up over rosé and pasta at Glorietta - and the rest was history.

In 2019, Tanya hired me to write the website copy for her new online home. At the time, I was dabbling in freelancing and writing for Rocky Mountain Bride, but I honestly had no idea what website copywriting even was.

But she took a chance on me anyway. Because she knew I understood the timeless beauty of the American West. How her artistry lived right at the heart of it. She trusted that together we could tell her story in a way that felt romantic now and resonant forever.

Just as a website should.

And we did just that. We launched an online presence that carried her beautifully over the last seven years through expansion, marriage, motherhood, and growing into a team of 27+ artists becoming the premier bridal beauty collective in the Mountain West.

But this year she felt something shift.

Not with her community or her story, but with her website. It no longer captured the fullness of her. Or the women behind her brushes. All the women who found themselves in her chair on the most important day of their lives.

She wanted something that embodied the vastness of her artistry and experience - while still feeling warm, welcoming, and intimate. Something that invited women closer. Like a true full-service beauty concierge.

So Unbridled Form and I kept the bones of what makes H&MU By Tanya feel warm, free, and wildly relatable and added the quiet luxury and confidence she’s unmistakably known for. To deliver a brand and website as timeless (and expansive) as the American West.

Four months post launch (migrating from WordPress to ShowIt), we kept Tanya's #1 organic Google, ChatGPT and AI Overview listing in Jackson Hole - all while driving 4,000 more users to her website this wedding season compared to last! 

I am so honored to be behind the messaging and copy of this rebrand for a woman and founder who means so much to me - all alongside my girl Amy of Unbridled Form. It’s collaborations like this that root Lady Folk into her purpose. They remind me why I sharpen my pencil every day.

This is what comes alive when women trust themselves, believe in their stories, and lean on one another’s gifts to build something bigger than any one of us could alone.

SEO Website Copy & Brand
Messaging

Project Scope

Luxury Bridal Beauty

Industry

Brand & Web Design: Unbridled Form
Photography: Alyssa Lane Photography, 
West Wedding Co., Emily Wheat Co.,
Foxtails Photography & More.

Creative Team