Folks, the way I balled my god damn eyes out throughout this entire brand messaging and story collab with Ruby Wyld.

Growing up in the same small town I’ve known Ryan for a long while. But I’ll never forget the first time I slowed down with her over a glass of wine in our twenties.

I was interviewing her for a real wedding feature during my time as an editor. All of which lasted 20 minutes before we were immersed in deep conversation over shared dreams, our roots, and what was calling our hearts to run fast. 

That night over a heavy pour of red in a dim lit wine bar, she told me she was doing it. She was launching RUBY WYLD - an online clothing boutique for modern cowgirls that are not afraid to stand out and be all of themselves. 

Fast forward to now. Seven years later. & Ryan has expanded RW into a Wyoming lifestyle brand and clothing boutique where she designs original, story-led pieces that are just as WYLD as the women who wear them. 

You see, after slowing down with her brand the last few years and letting her purpose surface; she knew bone deep that she was meant to not just sell clothes. She was destined to make them. 

Ryan knew where she wanted to go and how. She just needed someone to help unearth that story - and bring the Wyld ones along with. So we did just that. & here I am crying again.

Thank you Ryan for locking arms with Lady Folk and trusting your words with me.

Can’t wait to see all the Wyld places you go next xx

Brand Story, Messaging Bones, & SEO

Project Scope

Lifestyle Brand & Clothing Boutique

Industry

Brand Photography: Elsica Photography

Creative Team