Bourbon Cowgirl
Bourbon Cowgirl founder, Sherri, came to me looking to lock arms on brand messaging and social media strategy to not only reach more of a millennial demographic on Instagram; but to expand her boutique into a spirit to belong to.
So we did just that. We: elevated her online brand experience, enriched her brand imagery, created a lifestyle around spirited women, and positioned her message to give modern women the permission to unapologetically express their personal style (& wear the red boots).
As a Wyoming woman who has always believed in pushing the boundaries in western fashion, this project will always hold a special place in my heart.
If y’all need me I’ll be in Pennsylvania shaking in fringe, playing dress up, and sippin’ on Bourbon until the stars come out
Brand Messaging & Social
Media Strategy
Project Scope
Western Fashion & Lifestyle
Brand
Industry
"Chelsea has breathed new life into Bourbon Cowgirl. She was able to take my vision for Bourbon Cowgirl to a completely new level. By providing a brand story, and a guideline for my brand messaging, I now know how to consistently deliver the message that I wish to deliver to my customers. She is helping me to build my brand identity and a community around it. I received so much more than I could've ever dreamed from Chelsea's guidance and expertise!"
Sherri Blum, Owner of Bourbon Cowgirl
FROM THE ARCHIVES
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